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Traci with an Eye Graphic Design Helps Atlanta Businesses Make A Great First Impression

By Pamela Sosnowski

Thanks to an unfulfilling career in floral design, Traci Sampson now owns her own graphic design business. The Owner of Traci with an Eye Graphic Design confesses that floral arranging was a great job -- for about three seconds. As the retail atmosphere increasingly got to her, she decided to take her parents' advice.

"They asked if I had ever thought of going back to school for graphic design," she recalls. "I said I'd look into it and LOVED what I was seeing and decided to go back to school while still working full time. I finished up at KSU and got a job as an in-house graphic designer at a home decor store in West Midtown. I was there for over ten years and learned so much! I created everything from logos, business cards, and signage to billboards, ads, and shopping bags. It was a great experience."

After the economy hit its downturn around 2010, Sampson decided to take a chance and open up her own one-woman operation, Traci with an Eye Graphic Design. With over 15 years of experience under her belt, she creates branding and design identity for small to medium-sized businesses. This includes logos, business cards, letterheads, advertisements, brochures, posters, and other printed marketing material. She's also equally efficient in designing graphics for promotional items such as shopping bags, packaging, water bottles, t-shirts and anything else a company would want to distribute to potential clients.

"I love creating designs that make my client's businesses stand out in the crowd," she says. "I am also experienced in social media marketing including creating Facebook, Twitter, and LinkedIn pages, designing cover photos, icons for specialty tabs, updating posts and designing e-mail campaigns/blasts."

Some of the companies that have hired Traci include Millhouse Security Services, a company that offers custom commercial and residential security services, BAK Interiors, an award-winning Atlanta interior design firm, and Robin Blass, a top real estate agent with Coldwell Banker in Dunwoody. She has also done work for individuals such as a mother that wanted her daughter's Bat Mitzvah invitations to be special and unique as well as beautiful. Sampson understands that behind every brand is a person, and she meets with every potential client to get to know them, their business, and their goals better.

"I take everything I learn and put together a cohesive design package that will help grow their business and allow them to market themselves in the arenas they want to be in," she explains. "I listen to their ideas and incorporate my own as well so that they feel like they are part of the process - not just doing whatever I tell them to." She's also not shy about offering up her own advice based on her years of experience creating success for other clients and helping them brand their business.

Although she specializes in print design and does not create websites, Sampson has relationships with several area web designers and works with them to ensure a business's online identity seamlessly matches their printed presence. Even with many glowing testimonials on her site, Sampson says acquiring new clients and growing her business is a full-time job -- and true to her business's name, she's always keeping her eye on new customers.

"I network, join meet-ups and clubs, take classes, get referrals from friends and clients, as well as market myself through social media and my website," she says. "I'm not sure if I will get another designer to partner with me in the future but I am not ruling anything out. We'll see what the coming years will bring. I'm looking forward to whatever comes next!"

Pictured above are examples of logos, business cards, and brochures designed by Traci.

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