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Print Projects Flourish With Lori Bloom Design

By Pamela Sosnowski

Lori Bloom got her start in graphic design career in pre-school. "It was all about colors, shapes, and letters," she recalls. "I would enter every coloring contest I could find and, not to brag--well, maybe a little--I usually won first prize. I quickly developed an entrepreneurial spirit and a passion for any craft I could make. By the age of 10 I had booths at several local craft fairs."

Bloom now operates Lori Bloom Designs, and has created a variety of marketing material for several industries, including movies, government, restaurants, sports, and "everything in between." She also currently works on the brand development team for Mellow Mushroom, a pizza restaurant chain, with hands-on experience in projects that include menu redesign, event and festival graphics, and local store and national promotions. Her extensive professional design experience that stretches back to the late '90s has helped her hone a close working relationship with her clients.

"When I work with a client, I find out as much as I can about their company, their style, and the thought process behind their idea," she explains. "I like to stretch the conventional and develop something that is truly unique. I find my inspiration from everything I see. My mind never stops thinking, and some of my best ideas have started on a treadmill."

Bloom once entertained the thought of working behind the scenes in the movie industry after developing a love for interior design and decorating. She even once contacted the set designer at her favorite TV show, Beverly Hills 90210, who invited her to visit the set. Hollywood never quite cam calling, so while attending the Rochester Institute of Technology, she returned to her original passion for print design (she grew up creating posters and flyers on her library's old school computer) and graduated with a Bachelor of Fine Arts in Graphic Design.

At work, Bloom is known as "Speedy" for her ability to turn around high quality work within a tight deadline. Her portfolio showcases projects such as packaging design for Cinnabon, advertising and coupons for Moe's Southwest Grill, and web graphics for On-Screen Cinema. In addition to print design, Bloom also creates cutout greeting cards, where the white space is cut and removed from a card, leaving behind an intricate design. Although she works full-time, she is also available to take on freelance projects and to keep adding to her portfolio.

"My most popular service is logo design, but I also enjoy working with invitations and brochures, and recently I've been focusing on combining design and crafts," she says. "I currently freelance on the side, but hope to keep growing and to take on more challenges."

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