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Marketing Sparkler Revitalizes Your Marketing Strategy and Puts the Power in Your Hands

By Elisha Neubauer

Running your own business can be hard work. The phone never stops, the paperwork never ends, and that list of things to do seems to keep on growing; so when it comes to getting down to the marketing side of the business, well, it can just fall between the cracks.

This was the growing force behind Kemya Scott's sensational business, Marketing Sparkler. Scott launched her company with one goal in mind: to work with small business owners who need to go beyond a do it yourself marketing approach.

While Marketing Sparkler isn't the only game in town, Scott wants you to understand the differences between smaller marketing agencies versus the bigger guys. "When choosing an agency to handle your marketing needs, there are multiple factors to consider," she states. Some of these factors include what level of individual attention you need, whether you are marketing and technical savvy, if you simply need someone to execute your ideas, or if you're needing someone to not only develop and execute the marketing plan, but also need a teacher who can help you to understand all the plan elements.

"Once you identify your level of marketing expertise, and the assistance required to help you reach your goals, you can decide on the size and style of agency best suited for our needs," Scott continues, "If you're in need of a smaller boutique agency to hold your hand, be your marketing department, and/or help steer you in the right direction, Marketing Sparkler may be a great fit for you."

According to Scott, Marketing Sparkler works with solopreneurs and small business owners who do not have the time, resources or expertise to implement their marketing plans. "We work primarily with service-based companies in the small to mid size range," she tells us. When it comes to picking a smaller firm over a larger one, Scott explains how many benefits there really are. "You aren't just a number- you are a valued client," she says. "We establish personalized relationships at the onset of any project. Plus, you won't need to play a game of phone tag with Marketing Sparkler. You will be working with one primary contact throughout the entire process."

Another massive difference is that the overhead cost of smaller firms is exceptionally less significant, leading to smaller upfront costs on the client's part. "Smaller firms are often more affordable than larger firms," Scott details. "This is an advantage for small businesses who don't have overwhelming budgets for marketing, advertising and public relations services."

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About The Author

Elisha Neubauer is a freelance editor, ghostwriter, book reviewer, and author. She is...

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