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Barberitos: Fresh and Flavorful for a Healthy Community

By Daniel Boegaard

Near the heart of the town of Watkinsville, on the appropriately named "Main Street," lies a bustling little quick-serve restaurant, Barberitos. Specializing in Southwestern cuisine, Barberitos stands out for preparing food as quickly as any fast-food restaurant, but preparing everything right in front of the customers from fresh ingredients. And not only is the food fresh and delicious, almost all the ingredients come from regional farms.

The Watkinsville Barberitos is part of the larger Barberitos chain of restaurants. The chain is based out of nearby Athens, GA, and each franchise is locally owned. David Weeks, the owner of the Watkinsville Barberitos, is rightly proud of the Watkinsville restaurant and they way they contribute to the community. "The people of Watkinsville want healthy menu items and unbeatable flavor for their family," says Weeks "That's one thing that makes us a perfect fit in the community."

And health is one great reason to check out Barberitos. The gradual recognition that processed foods and sugars are ruining our health has led many Americans to seek out healthy alternatives. "There is a trend across the country now where consumers desire healthier options in their dining experiences," says Weeks, "and busy schedules mean that people don't have the time they once did preparing healthy food for their families."

But unless healthy food is also delicious, it will never satisfy people. That's why restaurants like Barberitos have begun to spread throughout the country. And Weeks believes that Barberitos has hit upon the perfect formula for fresh, healthy, delicious food. "The burrito is the perfect food to satisfy your hunger in a healthy way, and you can't beat Barberitos unique flavor." And since a Barberitos burrito isn't pre-prepared, it can have nearly any ingredients that customers want.

A major part of the Watkinsville Barberitos' charm and flavor comes from the fact that they work hard to get as much of their food as possible from local sources. "Most of our produce is sourced from Atlanta Farmers market," notes Weeks. "We source local produce seasonally and depend on western market suppliers in the colder months." And it is not only the vegetables that are raised locally. Georgia and its neighboring states have a long tradition of raising livestock, and Barberitos manages to source most meat from the region. "The greater percentage of our products are GA grown or Southeast regionally sourced," says Weeks. "We're very proud of that."

Barberitos also goes out of their way to take part in the Watkinsville community. "We support local schools in the community through fundraising efforts and donations," Weeks mentions, "We are also a supporter of youth athletics in Oconee County."

Weeks is confident that his restaurant will continue to succeed in Watkinsville. "Barberitos perfectly fills the needs of our customers! We have healthy food that can be customized to their liking," says Weeks. "Plus, our price point is very family friendly!" Customers with kids are encouraged to try out Barberitos on Monday nights, when kids eat free.

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