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An Overview of Home Staging: An Interview with Pat Shankle of Georgia Home Staging

By Pat Shankle

Tell us a little bit about your company and the services you offer.

Georgia Home Staging is a full-service staging company. We offer DIY staging plans for occupied homes, customized partial to full staging services for the busy seller that needs help preparing their home for the market, and paint color and update recommendations. We warehouse stock and custom furnishings, plus décor for vacant properties and model homes at a variety of price levels that compliment a broad mix of styles.

What exactly is home staging?

For vacant properties, home staging means creating tranquil spaces with soothing neutrals, light textures, and small bursts of color allowing the eye to float naturally around the room. However, when you're staging occupied homes you have to be able to work with a variety of styles. So there is also an art to streamlining existing décor to appeal to the targeted demographic.

What are some the ways homeowners can prepare for this process?

Mostly being open to fact that staging is de-personalizing and de-cluttering of décor and furnishings to open up floor space so that buyers can visualize living there vs feeling as if they are visiting your home. While we live in our house, we decorate our homes to reflect our personal taste; surrounding ourselves with paint colors and décor that fits our style and family needs. Staging is just the opposite, in that we are creating a lifestyle that will appeal to the largest pool of prospective buyers. We make your home, now a product you want to sell, ready for presentation to the market.

How long does this process typically take?

Staging consultations for occupied homes can range from 1 to 5 hours depending on the square footage of the home and the amount of clutter.

What are some of the benefits of home staging?

Staging creates sophisticated comfort, open and airy spaces that results in a welcoming, relaxing environment for buyers to visualize the house as their future home. Studies show that a staged home sells more quickly and for top dollar. A recent survey showed that our staged homes were selling within 17 days after listed for a median of 100% of the list price.

What's the best way for people to contact you and your company?

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About The Author

Pat is an award-winning Master Stager and Designer, CEO of Georgia Home Staging. She...

Phone: 770-514-9940

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