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An Extravagant and Affordable Breakfast at Atlanta's Egg Harbor Cafe

By Marina I. Jokic

In its third generation, Egg Harbor Cafe is a family-owned and operated gourmet breakfast restaurant that has grown to nineteen locations spread across Wisconsin, Illinois and Georgia. Its rapid rise and expansion during the last twenty five years have been impressive. Director of marketing Wendy Mospan reveals the secret to the café's success, and some of the delicious choices available for guests.

Originally founded by Jack and Paula Wright in 1985, Egg Harbor has always been about making breakfast a gourmet experience. The couple were avid breakfast connoisseurs, who traveled all over the country to sample different restaurants, which helped them form their business idea.

As serendipity would have it, the Wrights came upon an advertisement in the Chicago Tribune from a man who brought one of the very first 'breakfast and lunch' concepts to the Chicago area and was seeking an investor. Convincing their daughter Aimee and son-in-law Michael Farrell to make the move back to Chicago and help with the new venture, the team launched their café in the Gateway Square Shopping Center in Hinsdale, Illinois.

"Opening two days after Christmas 1985, the restaurant found an immediate following of folks who were hungry for their unique blend of egg skillets, frittatas, omelets, griddle items and signature chicken salad," says Mospan.

The Farrell's eldest daughter Cassidy attended college at Clemson University, studying entrepreneurial science and eventually aspiring to bring Egg Harbor Cafe to the Atlanta area. Lucky for the family, they already had a stable customer base. Many of Atlanta's residents were familiar with Egg Harbor as they had lived in Chicago before.

Opening first in Johns Creek, then in Sandy Springs, and most recently in Buckhead and Peachtree Battle neighborhood, Egg Harbor thrived in Atlanta. Having the good fortune of working with veteran Chicago managers Michael and Lesley PIerini, Egg Harbor quickly got off the ground. The team recently purchased a fourth location in the East Cobb neighborhood, and Egg Harbor is expected to open its doors sometime in early January 2017.

With over thirty years under its belt, Egg Harbor has some serious industry experience and a portfolio of winning recipes. "From its earliest days, there has been a steady introduction of creative new foods, including oatmeal, soups, chili, a gluten-free menu, low glycemic bread for diabetics, grass-fed burgers, and quinoa," adds Mospan. Today, the café continues to focus on developing natural and organic products without the ubiquitous high fructose corn syrup, for instance.  They are also one of the few restaurants that have committed to using 100% free-range eggs.

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About The Author

Marina Jokic holds a bachelor's degree from Connecticut College in Russian and East...

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