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524 Creative: Reinvigorating Brands and Creating Winning Strategies

By Marina I. Jokic

A creative full-service marketing firm, 524 Creative in Marietta, Georgia takes on projects of any scope?from communication consulting for multi-million dollar clients to creating simple brochures for start-ups. 524 Creative marshals the talents of seasoned marketing and branding professionals to create integrated solutions for various clients across the country.

"524 Creative combines the talent of experienced, proven marketing and branding professionals to create unique marketing solutions that capture attention, inspire action and, ultimately, generate results," says April Wright, principal at the company. With a surfeit of marketing firms out there, 524 Creative has its competition cut out for itself. However, Wright points out, 524 Creative has built its own niche by tailoring holistic marketing solutions that captivate their respective audiences.

"While we are a full service agency offering a variety of digital services, our sweet spot is rebranding," emphasizes Wright. The holistic marketing approach that the firm employs has proven to be incredibly effective time and again, especially in helping companies reinvent their brands. "We have successfully reinvigorated brands, across multiple industries, in extremely impactful ways," recalls Wright. In addition to rebranding, some of the other services the firm provides are corporate identity, social media strategy, communications, media planning, web and graphic design, and copywriting.

An equally important aspect of 524 Creative's services is assisting clients in developing more leads and sales opportunities. In order to accomplish that, the firm takes into consideration many variables such as: whether the business is B2B, B2C or both; what they sell; their goals and target audience; and of course, the business's competition.

"The collective answer to these questions enables us to make marketing recommendations based on our experience and research," cites Wright. Inarguably, there is no cookie-cutter formula that fits all organizations. 524 Creative is attuned to the intricacies of each of their clients, and therefore can devise individualized solutions for web, social media, and print marketing collateral.

"A lot of times, clients are so close to their own brands that it's difficult to see where the issues are," cautions Wright. That is the ideal opportunity to hire the services of an agency that can identify potential problems and provide insight on how to prevent or resolve them. For instance, instead of overly diversifying a media strategy and spreading your resources too thin, relying on your strong points might be a better option. "But don't try to do them all, pick what makes sense," points out Wright. The key is not to overload yourself and quit midway.

"What 524 Creative does best is listen, It sounds so easy, but often times agencies are so busy trying to sell services or get a contract signed that they aren't listening to the issues," points out Wright. In addition, 524 Creative engages with the community through supporting various causes including the YWCA of Northwest Georgia, dedicated to ending domestic violence and sexual assault, Shepherd's Men, helping vets overcome PTSD, and several other charitable organizations in Cobb county.

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About The Author

Marina Jokic holds a bachelor's degree from Connecticut College in Russian and East...

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