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15 Home Marketing Tips

By Elizabeth Elstien

Whether you are selling your free-and-clear home or using a real estate agent, the proper marketing of your home is essential. Potential buyers need to know that your home is available in a way that makes them want to see its special features in person. Once drawn to the house, keeping their interest is especially important. You don't want to lose the sale at the door. Many of these tips can also be used when short selling your home.

Use these 15 tips to help you optimize the impact on potential buyers if selling your own home. A professional real estate agent will handle many of these items, if you choose to use one.

  1. Price it right. A home priced too high will generate little interest and may go unsold for months. Research recently sold comparable homes in your area to arrive at a realistic price that generates calls and viewings.
  2. Clean home thoroughly, especially bathrooms, kitchen and carpeting.
  3. Maintain landscaping. Curb appeal is crucial.
  4. Fix small repairs. Have a list of home repairs or servicing (e.g., roof, furnace, air conditioner, appliances).
  5. Keep property tax figures, along with and Homeowners Association fees and Covenants, Conditions and Restrictions, if applicable.
  6. Measure your home if plans are not available.
  7. Make a professional sign with address and phone number clearly visible on both sides.
  8. Create and post a flyer with the best photos of your home and include pertinent information. Print extra to give to prospective homebuyers.
  9. Record a message on your voice mail. Potential buyers will be lost if there is no way to leave a message when you are not home or are unavailable. Respond promptly to messages.
  10. Be certain prospective buyers make an appointment and bring a conditional loan approval from a lender.
  11. Create atmosphere before showing your home.
  12. Talk up special features. Downplay those that are less desirable.
  13. Make prospective buyers feel at home. Provide a drink or snack, put out fresh flowers and remove personal photos, which give the homebuyer a feeling that this is still your home.
  14. Call prospective buyers a day or two after showing your home to get feedback.
  15. Be ready to sell any time. Understand the real estate contracts and keep them handy.

Think positively, use these foolproof marketing tips and watch your home sell.

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About The Author

Elizabeth R. Elstien has worked in real estate for over 15 years as a real estate...

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